Challenge: NextGen, a provider of high-quality uPVC double glazed windows and doors tailored for the Australian climate, aimed to increase brand visibility and drive sales through targeted online advertising. They needed an effective Google Ads campaign to reach potential customers and highlight the benefits of their products.
Conducted extensive market research to understand the target audience and their needs. Defined precise audience segments based on demographics, geographic location, and purchasing behavior.
Identified high-performing keywords related to uPVC windows, double glazing, and energy-efficient home solutions. Created a list of long-tail keywords to capture specific search queries and reduce competition.
Developed engaging and persuasive ad copy highlighting the benefits of NextGen’s products, such as energy efficiency, noise reduction, and durability. Designed visually appealing ads with clear calls to action, encouraging users to visit the website or contact NextGen for a quote.
Implemented ad extensions, including site links, call extensions, and location extensions, to provide additional information and increase ad visibility. Utilized responsive search ads to test different headlines and descriptions, optimizing for the best performance.
Created dedicated landing pages for each ad group, ensuring a seamless user experience from ad click to conversion. Optimized landing pages with clear messaging, strong calls to action, and easy-to-use contact forms.
Set up conversion tracking to monitor the performance of each ad and measure key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Continuously analyzed campaign data to refine targeting, adjust bids, and optimize ad performance for maximum ROI.
Challenge: Shekwt Law Firm, a prominent legal practice in Saudi Arabia, sought to improve its online visibility and attract new clients through targeted online advertising. The firm needed an effective Google Ads campaign to reach potential clients searching for legal services and establish Shekwt as a leading authority in various legal fields.
Conducted comprehensive market research to understand the legal needs and online behavior of potential clients in Saudi Arabia. Identified precise audience segments based on demographics, geographic location, and legal service requirements.
Identified high-performing keywords related to various legal services offered by Shekwt, such as corporate law, family law, real estate law, and more. Created a list of long-tail keywords to capture specific legal queries and reduce competition.
Developed engaging and persuasive ad copy that highlights Shekwt’s expertise, successful track record, and commitment to client satisfaction. Designed visually appealing ads with clear calls to action, encouraging users to visit the website or contact Shekwt for a consultation.
Implemented ad extensions, including site links, call extensions, and location extensions, to provide additional information and increase ad visibility. Utilized responsive search ads to test different headlines and descriptions, optimizing for the best performance.
Created dedicated landing pages for each ad group, ensuring a seamless user experience from ad click to conversion. Optimized landing pages with clear messaging, strong calls to action, and easy-to-use contact forms or appointment booking systems.
Set up conversion tracking to monitor the performance of each ad and measure key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Continuously analyzed campaign data to refine targeting, adjust bids, and optimize ad performance for maximum ROI.
Challenge:
Parsaray Koohestan, established in 2004, is a pioneer in the construction, industrial, and commercial sectors, specializing in wood products. The company sought to enhance its online presence and attract a broader audience by leveraging Microsoft Ads to target potential customers using the Bing search engine and Microsoft network.
Conducted thorough market research to understand the target audience’s search behavior on Bing and other Microsoft platforms. Defined precise audience segments based on demographics, geographic locations, and interests related to specialized wood construction.
Identified high-impact keywords relevant to Parsaray Koohestan’s services, including wood imports, wooden structures, furniture, and green roofs. Created a list of long-tail keywords to capture specific search queries and reduce competition.
Developed an engaging ad copy that highlights Parsaray Koohestan’s expertise, innovative projects, and commitment to quality. Designed visually appealing ads with clear calls to action, encouraging users to visit the website or contact the company for more information.
Implemented ad extensions such as site links, call extensions, and location extensions to provide additional information and increase ad visibility. Utilized Microsoft Advertising’s responsive search ads to test different headlines and descriptions, optimizing for the best performance.
Created dedicated landing pages for each ad group to ensure a seamless user experience from ad click to conversion. Optimized landing pages with clear messaging, strong calls to action, and easy-to-use contact forms or inquiry systems.
Set up conversion tracking to monitor the performance of each ad and measure key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Continuously analyzed campaign data to refine targeting, adjust bids, and optimize ad performance for maximum ROI.
